Justin Hoffman grew up around the North Sea oil and gas industry. Between Aberdeen and Stavanger, that's where he first understood how these ecosystems actually work: specialist companies, all needing to find each other, all speaking slightly different languages.

That's the problem he solves now. As CEO of cSolutions, he brings together partners' products, technologies, and services, synthesizing their value propositions so the right people hear about them, fast.

Over time, this approach has moved beyond any single sector. Working through a technology application framework: start with what a capability actually does, then find everywhere it matters.

When the conversation starts with the problem rather than the industry, it becomes an open one, and we bring a multitude of solutions to the table instead of a single pitch.

Justin is also a GlobalScot and the Houston Ambassador for the Scottish Business Network, supporting Scottish entrepreneurs building internationally.

What he cares about most: long-term relationships over transactions, and untangling supply chain problems that look messy from the outside but usually just need the right people in the same room.